Introduction
Pye Auto Group (“we”, “us”, “our”) is committed to protecting the privacy and confidentiality of personal
information. This Privacy Policy describes how we collect, use, disclose, and safeguard personal
information through our websites, digital platforms, and dealership operations.
This policy applies to Pye Auto Group and its affiliated dealerships and entities operating in Canada.
We comply with applicable Canadian privacy legislation, including the Personal Information Protection
and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
Pye Auto Group Entities
This Privacy Policy applies to Pye Auto Group and its affiliated dealerships and entities, including but not
limited to:
- Pye Chevrolet Buick GMC Limited
- TT Motors Limited (Truro Toyota)
- KT Motors Limited (Kentville Toyota)
- ST Motors Limited (Summerside Toyota)
- Highland Ford Sales Limited
- Highland Nissan Limited
(collectively referred to as “Pye Auto Group”, “we”, “us”, or “our”)
What is Personal Information
“Personal information” means information about an identifiable individual. This may include, but is not
limited to:
- Name, address, telephone number, and email address
- Driver’s licence and other government-issued identification
- Financial, credit, and banking information
- Vehicle ownership, purchase, service, and transaction history
- Insurance, registration, and licensing information
- Employment or income information (for financing purposes)
- Online identifiers such as IP address, device information, and browsing activity
Business contact information used solely for business communications is not considered personal
information under applicable legislation.
How We Collect Personal Information
-
We collect personal information directly from you and through your interactions with us, including when
- Submit forms through our websites (contact requests, service bookings, trade-ins, financing applications)
- Apply for credit or financing
- Purchase, lease, register, or insure a vehicle
- Service or repair a vehicle
- Communicate with us by telephone, email, or in person Submit forms through our websites (contact requests, service bookings, trade-ins, financing applications)
- Apply for credit or financing
- Purchase, lease, register, or insure a vehicle
- Service or repair a vehicle
- Communicate with us by telephone, email, or in person
- Interact with our websites and digital platforms
- Providing products and services, including vehicle sales, service, parts, insurance coordination, and
financing - Processing and facilitating credit applications, leasing, and financing arrangements
- Confirming insurance coverage and assisting with registration and licensing
- Communicating with you regarding inquiries, appointments, transactions, service reminders, and ongoing
customer relationships - Administering accounts and maintaining accurate business records
- Improving our websites, systems, and customer experience
- Conducting internal analysis, reporting, and business planning
- Providing marketing and promotional communications where permitted by law
- Meeting legal, regulatory, audit, insurance, and compliance requirements
- Lenders, financial institutions, and credit bureaus in connection with credit applications and financing
- Vehicle manufacturers, warranty providers, and insurers
- Third-party service providers, including technology platforms, dealership management systems, CRM
systems, website providers, and payment processors - Marketing, analytics, and communication service providers
- Government authorities, licensing bodies, regulators, or law enforcement where required or permitted by
law
you:
We may also collect personal information from third parties where permitted by law, including credit
bureaus, lenders, manufacturers, insurers, and service providers.
Purposes for Collection and Use
We collect, use, and disclose personal information for purposes reasonably required in the operation of
our business, including:
We limit the collection and use of personal information to that which is reasonable and necessary for
these purposes.
Consent
By providing personal information to us, you consent to its collection, use, and disclosure as described in
this Privacy Policy, except where otherwise permitted or required by law.
We may rely on implied consent where permitted under applicable legislation.
You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable
notice. Withdrawal of consent may affect our ability to provide certain products or services, including
financing, warranty, insurance, or registration-related services.
Disclosure of Personal Information
We may disclose personal information, as appropriate, to:
This includes sharing information necessary to facilitate vehicle financing, insurance, registration,
licensing, and compliance with applicable regulatory requirements.
We do not sell personal information to third parties.
We require third parties to maintain appropriate safeguards and to use personal information only for the
purposes for which it was disclosed.
Personal information may be processed or stored outside your province or Canada by service providers
acting on our behalf. In such cases, personal information may be subject to the laws of those jurisdictions.
Cookies and Website Tracking
Our websites use cookies and similar technologies to support functionality, analyze usage, improve user
experience, and support marketing and advertising activities.
Information collected may include browser type, device information, pages visited, and interactions with
our websites. This information is used in aggregate form where possible.
You may adjust your browser settings to manage or disable cookies; however, doing so may affect
website functionality.
Marketing Communications
We may send you electronic communications, including email and text messages, in accordance with
applicable Canadian anti-spam legislation (CASL).
Such communications may be sent where you have provided consent or where otherwise permitted by
law, including where we rely on implied consent as permitted under applicable legislation. All
communications will include our identification and contact information, as well as an option to
unsubscribe.
You may withdraw your consent to receive marketing communications at any time by following the
unsubscribe instructions or contacting us directly.
SMS/Text Messaging
Where you have opted in to receive text messages, we may send updates, reminders, or promotional
communications related to our products and services. Message frequency may vary. Standard message
and data rates may apply.
You may opt out at any time by following the instructions provided in the message (such as replying
“STOP”), or by contacting us directly.
Safeguards and Security
We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of personal
information. These measures include access controls, secure systems, and data protection practices
designed to prevent unauthorized access, use, or disclosure.
While we take reasonable steps to protect personal information, no method of transmission over the
Internet or method of electronic storage can be guaranteed to be completely secure.
Retention of Personal Information
Personal information is retained only for as long as necessary to fulfill the purposes for which it was
collected and to meet legal, regulatory, tax, insurance, and business requirements.
Retention periods may vary depending on the nature of the information, including ongoing customer
relationships, vehicle ownership, financing arrangements, and service history.
When personal information is no longer required, it is securely destroyed, anonymized, or de-identified in
accordance with our internal retention practices.
Access and Correction
Individuals have the right to request access to their personal information and to request corrections where
the information is inaccurate or incomplete, subject to limited exceptions under applicable law.
You may also request that we limit the use or disclosure of your personal information, or request deletion
of information where appropriate, subject to legal and contractual requirements.
Requests should be directed to our Privacy Officer. We may require sufficient information to verify identity
before responding.
Children’s Information
Our websites and services are not directed to individuals under the age of 18. We do not knowingly
collect personal information from minors without appropriate consent from a parent or guardian.
Privacy Officer and Contact Information
We have designated a Privacy Officer responsible for overseeing compliance with this Privacy Policy and
applicable privacy legislation.
Questions, requests, or concerns regarding personal information may be directed to:
Privacy Officer
Pye Auto Group
PO Box 1530, Truro, Nova Scotia B2N 5V2
privacy@pyeautogroup.com
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of
Canada.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or
legal requirements. The most current version will be posted on our websites.
Effective Date:
March 19, 2026