Today's sub-compact buyers recognize the real thing. They want a vehicle built with substance and attitude, busting with style, offering a full spectrum of choices, and leading in the type of innovative thinking that produces powerful leading edge technology. Toyota Canada's Yaris Hatchback. Everything a sub-compact can be, and more.

The truth is, everybody likes to turn a head or two. Yaris Hatchback makes it happen. Every panel, every curve captures and shapes light across the unique mono-form design. A silhouette set off by an aggressive 'crouching' stance that's guaranteed to kink a few necks.

Yaris Hatchback demands attention. From the muscular look of the Grille and Hood lines to the innovative, Euro-inspired wrap-around Headlamps with brushed glass over the surface of the inner lenses. Also available with Fog Lamps and Power Remote/Heated Exterior Mirrors (standard on LE and RS models) Yaris. Up the ante.

Standard on RS models, Coloured Bumpers, Mirrors, Door Handles, Side Skirts and Rear Spoiler show the spirited, next-generation look and the "lead, never follow" attitude that is all Yaris.

It's in the small details where Yaris delivers its ever-improving quality. Take the Rear Window Wiper/Washer, for example [standard on the LE and RS, optional on the CE]. It was designed exclusively for Yaris to perfectly match the body for exceptional looks and performance. Add a standard Electric Rear Window Defroster with Timer, and Yaris Hatchback serves up great views in every direction.

Yaris Hatchback's plush monochrome textures and rich interior design, including Leather Wrapped Steering Wheel in the RS, are home to an innovative Vertical Center Console and Center Gauge Cluster built to impress. The remarkable roominess and rear-seat configurability are the proverbial cherry on top.

CE and LE models come equipped with an AM/FM Compact Disc Stereo, while RS models add an MP3 Player and In-Dash 6-Disc CD Changer. Yaris Hatchback rocks!

Front Seat Frames - wrapped in sporty fabric - provide outstanding comfort and will help reduce fatigue on those extra-long road trips.

Premium design delivers ample Rear Seat passenger room. Three adjustable Headrests and Fold Down Seatbacks on the CE and LE give way to 60/40 split Rear Seats &ndash optional on CE and LE, standard on RS models &ndash that slide or fold flat for maximum comfort and convenience whether it's a group of friends or scads of gear that you're taking for a ride.

Yaris Hatchback boasts sizeable luggage space. Add the versatility of the rear seat configurations and Yaris is as easy to slip into as an old pair of jeans, and as effortless to load up as your favourite backpack. Yaris. Sophisticated innovations that meet every need.

When you go, go hard. Yaris Hatchback backs you up and takes you where you gotta be. Spirited engines juiced up with next-generation, always-looking-to-the-future technologies help lower emissions and more importantly, lower that pesky fuel bill. Smart and powerful together at last.

Yaris Hatchback is powered by a 1.5 litre 4-cylinder DOHC 16-valve engine that puts out an energetic 106 horsepower and 103 lb.ft of torque. An aluminum Alloy Block and a Compression Ratio of 10.5:1 let Yaris squeeze the most out of every drop of gas while delivering intense performance.

Whether equipped with a 5-Speed Manual or the Super Electronically Controlled (Super ECT) 4-Speed Automatic with overdrive, Yaris Hatchback delivers a smooth, controlled ride - rolling over the winding road with quiet, almost effortless efficiency.

Only Toyota sub-compacts like Yaris Hatchback feature Variable Valve Timing with intelligence (VVT-i) which constantly alters intake valve timing to create "overlap". Depending on the engine speed and load, valve overlap helps to draw in more air and fuel for increased power, reduces the power required to perform the intake stroke (for better fuel economy), or returns exhaust gases to the chamber to be re-burnt to reduce harmful emissions.

Thanks to advanced and constantly improving Toyota technologies like VVT-i and Sequential Multi-port Fuel Injection, Yaris Hatchback has earned an Ultra Low Emissions Vehicle rating (ULEV2).

It's all about being in the right place at the right time. Yaris Hatchback's nimble handling comes courtesy of a European-tuned suspension, tight turning radius, and lightning-quick steering that lets drivers literally 'feel' the road while still enjoying a smooth balanced ride. Who says excitement can't be comfortable?

In keeping with its European sensibilities, the Yaris Hatchback engineers changed the gear ratio of the Electric Rack & Pinion Power Steering for quicker response and intensified road feel.

Yaris Hatchback hits the streets with a tight European-tuned suspension featuring L-Arm Macpherson Gas Struts, Coil Springs and a Stabilizer Bar up front, and a Torsion Beam Type suspension with Coil Springs in the rear. The result? A sporty feel, stable handing and, most important, a quiet comfortable ride that you'll enjoy for years to come.

CE and LE models roll on P175/65R14 All Season Tires while RS models feature P185/60R15 All Seasons. Either way, some tricked-out customized rims are all you'll need for some serious head spinning.

Yaris Hatchback exemplifies safety with an impressive selection of Toyota's advanced technologies for your personal protection. And now with Engine Immobilizer standard across all models, it's easy to play it cool with Yaris backing you up.

Standard on RS models and available on the CE and LE, Yaris Hatchback provides superior braking power with an Antilock Braking System (ABS) that includes Electronic Brake Force Distribution. EBD senses vehicle speed and load, and controls brake force distribution to help reduce stopping distances and avoid rear wheel lock-up.

Yaris Hatchback features 3-point Lap and Shoulder Belts in all passenger positions. Driver and front passenger get the added security of Seatbelt Pretensioners and Force-limiters that hold occupants firmly in their seat and reduce belt tension as required to decrease pressure on the upper torso.

Need more proof that big things do indeed come in small packages. Check this: in addition to Driver and Front Passenger Airbags, Yaris Hatchback offers the added protection of Front Seat Mounted Side Airbags and Front and Rear Side Curtain Airbags &ndash available on CE and LE models and standard on RS models.

Superior design and ever-improving materials technology for a strong and rigid cabin structure give Yaris Hatchback amazing safety performance in a sub-compact body. In the event of a collision, crumple zones and strategic reinforcements channel energy around and away from passengers.